Tesla's Giga Berlin officially opens, Musk delivers speech and first cars

March 24, 2022

By Jorge Aguirre

Elon Musk delivers a speech at Giga Berlin

Tesla Welt Podcast

The first Tesla vehicles manufactured in Germany were delivered to their owners by CEO Elon Musk, at the official opening of the officially opened Tesla's first manufacturing facility in Europe on Tuesday.

"This is a great day for the factory," Musk said at the handover of the Model Y’s, welcoming the launch as "another step in the direction of a sustainable future".

According to the German journal Auto Motor Und Sport, the Tesla plant aims to produce 2,000 automobiles in its first few weeks of serial production, and around 500,000 cars per year. The new 5-billion-euro ($5.5 billion) plant will not only dramatically increase output but also take some pressure off the other factories in the U.S. and China.

Due to a resurgence of Covid-19 instances in China, Tesla had to temporarily stop down production at its Shanghai facility last week. For at least two days, production of Model 3 and Model Y automobiles built in China was halted.

Elon Musk gave a brief speech at the official opening, thanking everyone who helped make the factory a reality and restating his vision that electric vehicles, solar, and wind power, as well as batteries for energy storage, can solve climate change, claiming that the Gigafactory Berlin is a "big step" toward that goal.

During his address he reassured listeners that "Tesla will make sure that this is a gemstone for the area, for Germany, and for the world."

Tesla's Deep Crimson paint color spotted outside of Giga Berlin

tesla_adri/Twitter

At the opening, the Tesla CEO also announced that Tesla is going to be able to offer two new paint colors available at the new factory. He confirmed that "Giga Berlin will have the world’s most advanced paint shop, with more layers of stunning colors that subtly change with curvature."

Tesla mobile app detectives discovered hints of three new colors Deep Crimson Multicoat, Abyss Blue Multicoat and Mercury Silver Metallic in the app code last year. It’s not clear yet which two of these three will be the ones to come out of Berlin.

Tesla's Deep Crimson paint color

temagazin.de

Tesla has also recently begun manufacture of the Model Y at a new plant in Austin, Texas, but the company has yet to conduct a grand opening for the facility.

Giga Berlin drone fly through video @elonmusk @Tesla ?? #DeliveryDay

pic.twitter.com/dBbPHK9ldC
— Gail Alfar (Austin) (@GailAlfarATX) March 22, 2022

Tesla Robotaxi Sends Out More Invites: Next Phases of Robotaxi

June 27, 2025

By Karan Singh

@TerrapinTerpene

Following the successful launch of Robotaxi on Sunday, June 22nd, Tesla has begun moving to the next phase of its Robotaxi rollout. They have finally begun sending out a second, larger wave of invites, expanding the early access program to more members of the Tesla community across the United States.

This has moved them past the initial 20 or so users that were offered access on Sunday. That also means Tesla is on the hunt for something crucial: more real-world data.

More Riders ASAP

The initial launch was a tightly controlled event, with access granted to a small and curated group of influencers. While this approach was ideal for generating initial buzz for the launch and collecting feedback from high-quality testers, it also presented logistical challenges.

With only a handful of authorized riders and vehicles, the demand for rides would inevitably dry up as influencers begin their journeys back home. Without a public release, that would leave Tesla’s Robotaxi fleet idle, unable to gather additional data.

To rapidly improve on Robotaxi’s FSD, Tesla needs its vehicles to be constantly navigating real-world scenarios, encountering edge cases, and logging miles. The second round of invites is needed to keep Robotaxis learning and on the road.

Austin Users Next?

This new wave of invites isn’t an open door for members of the public quite yet. By continuing to send invites to trusted community members, Tesla is executing a slow and deliberate rollout by inviting members who know and love Tesla. This allows them to scale the program gradually, increasing the number of users and the diversity of ride requests without overwhelming the relatively small initial fleet of about 10 cars.

Future phases will likely involve opening access to Tesla owners within Austin, which would open up a regular flow of rides. Once that’s done, Robotaxi will likely open up to the public.

Sign of Confidence

The expansion of the early access program is a sign that Tesla is happy and confident with the rollout so far. While Tesla can gather plenty of data around Austin from Tesla owners using FSD, they also need to continue testing features that are exclusive to the Robotaxi, such as the Robotaxi app, support, and remotely control the vehicles when needed.

We expect a full launch to potentially still be months out, but this methodical expansion will likely see more users gradually gain access to the Robotaxi network in the coming weeks.

Tesla Executive Omead Afshar Departs as Tesla's Focus Also Changes

June 27, 2025

By Karan Singh

Not a Tesla App

Omead Afshar, who was previously Elon Musk’s “Fixer” and the Head of Operations for North America and Europe, has left the company, according to reports from Forbes and Bloomberg.

While some sources have claimed he was fired, others say he voluntarily left, but his exit isn’t exactly an isolated event.

Afshar’s departure is the second high-level exit this month, following Optimus' lead, Milan Kovac. When viewed together, alongside Elon's full-time return to Tesla, these changes may offer some insight into the pressures the Tesla executive team is facing during a transitional period.

Transition from what, you may ask? Well, from the world’s largest EV company to an AI and robotics-first company. This transition has been looming for years, and with Elon’s vision of a future powered by autonomous vehicles and humanoid robots. It’s the path that Tesla is determined to forge, ahead of anyone else, and despite the immense challenges of real-world AI.

Two Competing Narratives

Two primary theories have emerged to explain the timing of Afshar’s exit, and each paints quite a different picture.

The first, supported by the reporting from Forbes, frames him as a casualty of Tesla’s current sales issues. With sales having declined for five consecutive months in Europe and dropping in the US, the second quarter of 2025 has been rough for Tesla. In conjunction with recent factory shutdowns, a lot is happening behind the scenes, with Robotaxi taking the limelight and the missing Affordable Model in the backseat. Afshar’s departure could be the result of a move to show accountability for the performance drop of the core business he managed.

The second narrative is one of “mission accomplished.” Just days before his abrupt exit, Afshar posted a celebratory message on X about the successful launch of the Robotaxi Network.

Absolutely historic day for Tesla.

This has been years of hard work and focus by so many people within the company.

Thank you, Elon, for pushing us all! https://t.co/2FPKU77ZOo
— Omead Afshar (@omead) June 23, 2025

He followed up with a second celebratory-styled message the day after - it was a project he was deeply involved in as the do-it-all executive for Elon. This has led to speculation that his departure was planned, and potentially tied to compensation vesting with the launch of the Robotaxi Network, allowing him to leave on a high note after seeing the kick-off of one of Tesla’s most critical projects. This follows other recent departures of Tesla’s executive team, many of whom have gone to full-time retirement following years of hard work.

The Bigger Picture: What Is Tesla, really?

While both theories are plausible, the truth may be that Afshar’s departure is the symptom of a much larger challenge. Tesla is balancing two very different corporate identities.

On one hand, it's a manufacturing and sales powerhouse, responsible for the world’s best-selling electric vehicles, a business facing intense competition and brand perception challenges that even Elon has acknowledged.

On the other hand, Tesla is the only company shipping real-world AI for consumers, and betting its future on robotics and AI with massive investments in capacity for both future businesses.

The recent executive churn suggests that this balancing act is creating some strain, especially for Tesla’s senior executives. The departure of Milan Kovac signaled pressure on the future side of the business, where progress has been slow but consistent. Now, the exit of Afshar, who ran the “legacy” automotive side of the business, shows there’s pressure there, as the automotive business navigates a period of flattening growth and intense global competition.

So, we ask again - What is Tesla, really? Is it an AI and Robotics company? Kind of, but not really. Is it an EV company? Once again, kind of.

In our eyes, it is no longer just an EV company, but it’s at a critical point where it is transitioning to an AI and robotics company.

Tesla’s messaging to the outside world is similarly conflicted. On the one hand, the launch of the refreshed Model Y, a massive boost for the business, went seemingly unnoticed by Elon, who only posted a single update on the Model Y after its launch. On the other hand, we’ve seen consistent and non-stop posts about Robotaxi, which is likely years away from generating a significant portion of Tesla’s profits.

A Company in Transition

Ultimately, Omead Afshar’s departure is more than a single personnel change; it’s a reflection of Tesla navigating a crucial and challenging transition. The evidence of an abrupt halt, with internal sources reporting his account has been removed from internal company directories, suggests that there’s more to this than meets the eye.

Whether he was fired for declining sales or chose to leave after the successful launch of the Robotaxi Network, the outcome is the same. A key leader, tasked with managing the core business of the present, is gone at the very moment when the company is changing its path towards AI and robotics.

Being both a car company in a tough market and an AI company on the verge of a breakthrough is a monumental challenge, and the path forward is likely to see even more changes.